Crowdfunding is a way for businesses to raise funds by asking a large number of people (the ‘crowd’) for relatively small amounts of money.

Traditionally, if you wanted to finance a business, project or venture you'd have to ask a small number of people for large sums of money. Crowdfunding has turned the tables on this traditional method and allows you to use the internet to engage with millions of potential funders.

There are plenty of crowdfunding platforms available, but we chose Seedrs to launch our campaign. They have been used to raise over £885m in over 1000 deals so far since their launch 7 years ago, including Revolut, Innis & Gunn and Perkbox.

Seedrs is Europe’s largest equity crowdfunding platform. Allowing investors from a variety of backgrounds to invest with ease into innovative startups and other growth-focused businesses.

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